Healthcare Social Media Rx For Connecting With Key Audiences

From medicines to medical instruments and everything in between, just about every company has adopted a healthcare social media approach. To maximize your success with healthcare social media relations you need a firm with the experience to help you produce high-quality and compelling stories and content, navigate shifting landscapes, anticipate opportunities and swiftly execute communication campaigns for maximum business impact.

Marketing and communication in the medical world require continuous attention given the rapid changes that take place and a large part of a healthcare social media effort should involve monitoring the environment. Consider:

*Technology and markets change very quickly;

*The regulatory environment is continuously shifting;

*Target audiences range from concerned consumers to highly-educated and discriminating physicians, other practitioners, technicians and healthcare executives;

*New trends and new competitors emerge without notice;

*Legal restrictions create pitfalls as much as they provide guidance;

*Breaking industry news can require immediate action;

*A crisis can emerge without notice;

*Businesses and consumers respond differently to stories that can appear one day in industry media and break widely the next day in mainstream media.

Deploying a Healthcare Social Media program is one of the most efficient ways of dealing with this shifting landscape. In addition, healthcare social media is an excellent avenue for patient care and customer service in addition to delivering important product news. One of the biggest issues for healthcare providers is public perception driven by patients. With or without you, the conversations are going to take place. People want to share their stories and experiences. Engage and embrace healthcare social media discussions by having a dedicated staff member canvas the healthcare social media landscape to respond to questions or concerns about programs, medications, doctors, coverage, etc. The days of voicemails and emails have evolved to live online chat options for customers, but utilizing social media feeds like Twitter takes it a step further. Do you have a staff member that can commit to being your Healthcare Social Media Manager?

To truly maximize the effectiveness of healthcare social media involvement, you need a firm that understands that healthcare social media should be an integrated component of a cross-channel marketing strategy. By combining healthcare social media efforts with targeted tactics like updated promotional materials, email marketing, direct mail, event sponsorships, traditional advertising, search engine optimization and paid search, healthcare providers can tailor messaging to both prospects and current clientele.

Effective Healthcare Pr For Better Communication

The healthcare industry is without doubt, one of the most important, expensive and rapidly developing industries in the world. Each year, billions of pounds and dollars are invested into clinical, pharmaceutical and biotechnology industries in the hope of finding and distributing drugs that will help improve peoples lives. The healthcare industry is vast and diverse and includes doctors, patients, pharmaceutical companies, universities, governments and healthcare professionals involved in the distribution, discovery and advocacy of products. Healthcare public relations are also critical in the healthcare industry. There is no point producing an effective drug, if its benefits cannot be related to the public. Healthcare PR plays an important role in introducing, building confidence, opening up a good market share and bringing to people innovative clinical remedies. Companies that supply healthcare PR provide superior counsel and strategic planning to global pharmaceutical and biotechnology companies, healthcare providers and government agencies.

Healthcare communications agencies worldwide are working to help the stakeholders of the medical field and healthcare sector to be heard, informed and market products. Healthcare PR solutions include promoting, preserving and protecting the integrity of brands, building brands and franchises, designing and executing direct-to-consumer health campaigns that change behavior, communicating milestone moments with regard to scientific and regulatory instances, fostering lasting relationships for clients with professional and advocacy groups and managing brands throughout their lifecycle.

It is important for healthcare PR agencies to blend modern communication techniques with a deep knowledge of regional outlooks in order to effectively build the reputation and market share of the most recognized and reputable healthcare brands. Other important aspects of healthcare PR include pharmaceutical and device marketing, where products are marketed in a broad array of therapeutic categories and stages of development. Product launches are important too, where a range of products are introduced globally and on a regional basis. Media relations is also another aspect of healthcare PR, where media is used to generate attention for landmark publications and publicizing breaking news at major medical meetings. Advocacy relations are also important when it comes to healthcare communications. Having advocates lends credibility to healthcare campaigns and this is advantageous when trying to reach the consumer on a grassroots level. Health policy such as drug pricing, patent challenges, ethics and general skepticism is a common issue that healthcare related companies have to deal with healthcare PR can help with these issues by communicating and shaping health policy issues whenever they arise.

CLASS Act The Promising Health Care Reform

The Community Living Assistance Services and Supports Act (CLASS Act) is the recent nationwide program that strives to restore the interest of millions of Americans to finance their own care despite of the increasing costs of facilities and Medicaids inefficiency in funding long term care. This program provides opportunity for people, who become functionally disabled and require community living assistance and support, to afford long term care insurance by contributing a very low amount of premium. The effective date will be on January 1, 2011, but the payout for the benefits will happen on or after 2017. The Department of Health and Human Services (HHS) is responsible for the program and will issue any guidelines with regard to the benefits and enrolment.

Who Can Join?
Residents over the age 18 and earns income may enrol in the CLASS Act program. Employees will be automatically enrolled, but they reserve the right to decline their involvement in the program. Self-employed individuals may enrol in the program through an alternative method that will be established by HHS. However, employers are not obliged to offer CLASS act program or get any funds from their employers. Qualifying for CLASS Act is a lot easier than any private insurance because it does not require strict underwriting. Thus, any pre-existing condition does not hamper an individual from enrolling in the program.

Who is Eligible for the Benefits?
Adults with multiple functional limitations or related impairments (as determined by HHS) will be entitled to receive benefits after they have paid the monthly premiums for at least five years. Individuals who are incapable of doing activities of daily living or have cognitive impairment that persists for more than 90 days are also eligible for the benefits. Activities of daily living or ADL are bathing, dressing, moving, eating, and toileting.

What are the Benefits that Eligible Individuals Should Expect?

Eligible individuals will receive cash benefit they can use to purchase non-medical services and support. Institutional care can be also availed using the benefits. The benefits do not follow certain age-based limits, but follow a certain degree of impairment or disability. This requires members to pay an average of $50 per day and will increase annually in line with inflation. The benefits may be paid either daily or weekly basis and will be deposited in a debit account for each participants.

Who Pays for the CLASS Act Program?

Unlike Medicaid, the funds for the Long Term Care CLASS Act program are not gathered from tax payers, but come from the voluntary members who have paid for the premiums. The premiums will be placed in a trust fund or pool. The monthly premiums will depend on the members age; meaning, younger members will pay less premiums than older participants. In case a member skips paying premiums for three months, the premiums will be adjusted once the participant re-enrols. The premiums will then vary on the persons age at the time of re-enrolment. Low-income earners and students below the age 22 but are actively employed will pay cheaper premiums to about $5 per month.

Storage racks get gold star from Alliance Healthcare

A new storage racks system installed at Alliance Healthcare’s distribution centre has been making things a lot easier for employees recently.

Known as Carton Live Storage, the storage racks installed by BITO make order picking both easier and more accurate for workers, which is crucial for the company as it makes big deliveries to pharmacies and hospitals up and down the country. The distribution centre has storage for over 9500 medical products and with a floor space measuring in at 56,000 square feet, being able to pick orders quickly and accurately is very high on the agenda.

The new way that items are dispensed for delivery is quicker as it uses an A Frame structure which is a unit that is made up of rows of dispensing channels that hold vertical stacks of the most popular products.

Before this new system was in place, packing away goods was also a very time consuming task as they needed to be decanted before being put onto the picking shelves. However, now the new cartons and bins of stock coming in can be put on the racks without having to be unpacked which saves employees a lot of time and unwanted hassle.

Speaking to NHW Magazine, Alliance Healthcare project manager, Jeremy Humpage is very pleased with the new system now in place as it will help speed up the whole distribution process.

He said: – Carton live storage is the most suitable system for use with fast moving products and automation.

-It has been tailored to our requirements.-

Alliance Healthcare was formed in 2007 after the Commercial Affairs division of Boots PLC was rebranded.

The company and its associates supply medicines and other healthcare products to over 150,000 pharmacies, health centres and hospitals in 16 countries worldwide.

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Emr – Shaping The Future Of Healthcare

We all are aware of how the CMS multimillion dollar plan for EMR adoption created waves in the Healthcare IT industry. EMR was a proven tool to optimize practice operations and workflows. Large hospital corporations and technology enthusiasts were already reaping its benefits long before the government’s incentive program. Within the last two and a half years, EMR has managed to change the face of the Healthcare industry in the US. The adoption rates are now higher than ever. With the introduction of affordable, web-based EMR solutions, smaller practices can now look to automate their clinical and administrative processes as well.

While a practice may benefit from cost savings and improved productivity, the real benefactors are the patients themselves. An EMR offers increased quality of care through built-in interaction checks, improved accountability and ease of access, thus the future of healthcare backed by EMRs looks very promising indeed.
With increased focus on EDI and security, it is easier to anticipate what may come next. Healthcare portals are slowly gaining popularity amongst patients. With access to electronic personal health record, a patient is remains informed. The CMS wants to establish a new, more efficient method for care delivery by promoting online healthcare information exchange. This is also keenly reflected within the meaningful use objectives for stage 1 and the proposed stage 2.

Utilizing the technology available today, physician-patient interaction can be transformed completely. Integrated EMR Portals remove care delivery barriers and keep patients synchronized with real-time data to manage their health better. These may include online follow ups along with clinical alerts and reminders through instant messaging (email and text). With patients already using a patient portal to book their appointments, access lab results, request prescription refills and review visit notes, the next step may be a completely virtual clinical checkup.

With the development in online healthcare information exchange, patients can manage their health better and transport vital health information anywhere, anytime. EMR is definitely changing the healthcare system and a lot of us are just beginning to realize its significance, with the dawn of a new era of accountable and accessible care for all.

Dubai Healthcare City (dhcc) A Complete New Medical Village

Dubai HealthCare City is unique, because it is a city within a city, where both the pharmaceutical industry and health care are under one roof.The developers and the owners are the Dubai Holding. This project will cost $1.8 billion.The following institutions will be housed here:

* research – and rehabilitation centres, * medically training institutes, * private hospitals and clinics, * pharmaceutical offices and spas.

This project has been devised for promoting health tourism. For this reason there are also some flats, residential villa’s and five star hotels, which are surrounded by an man-made lake.The HealthCare City in Dubai will be situated on the Old Metha road,beside the creek and nearby Al Wasl hospital and Wafi City.By early 2010 it will have its own Dubai Metro station on the Green Line. By the end of 2008, 17 hospitals are planned for DHCC with a total of 780 beds. The hospitals which are under construction can be categorised as follows:

* General Hospital I – Cardiology* General Hospital II – Obstetrics* General Hospital III (150 beds)* Long-Term Care Facility (100 beds)* Nursing Home (50 beds)* Orthopaedic Hospital (20 beds)* Plastic Surgery Hospital I (25 beds)* Plastic Surgery Hospital II (25 beds)* Rehabilitation Hospital (300 beds)* Sports Medicine Hospital (100 beds)* Long-Term Care Facility (100 beds)* Urology Hospital (30 beds)* University Hospital (400 beds)

By the end of 2008, the University Hospital is projected to be ready. At present, candidates for the postgraduate training course are sent to Boston (USA). But the Ultimate goal is to set up a training hospital and a postgraduate medical training centre, which will be associated with the Harvard Medical School. This academic centre promises the most exhaustive medical reference search in the country, by having a research centre of the sciences of living and the Al Maktoum Medical Library.The research centre of the sciences of living, is an auditorium with 300 seats.Therefore it is a large project with also a nursing school in the expectation, which will accommodate 200 students, offering basic and masters level training.

At present the HealthCare City of Dubai functions partially. There are approximately 760 staff members, of which 130 doctors. According to the expectations phase 1 & 2 will be fully operational by 2010.

Up till now the next list of private hospitals and offices has been announced:

* American Academy of Cosmetic Surgery Hospital* American University of Beirut Medical
Centre* Dr. Sulaiman Al Habib Medical Center* Eleva Women’s Hospital* London Great
Ormonde Street Hospital Dubai Office* Mayo Clinic Middle East* The City Hospital
(Welcare, Varkey Group)* The Creek Hospital Dubai (Welcare, Varkey Group)* University
Hospital* Universitatsklinikum Hamburg-Eppendorf The following pharmaceutical
companies are already operational with offices and laboratories in Dubai Health
Care City: * AstraZeneca* Johnson & Johnson* Novo Nordisk* Wyeth Pharmaceuticals

Your Healthcare School Leads to a Fulfilling Career

Innovative healthcare laws approved late last year by Obama is a hot topic today. No matter if this bill keeps in effect under its present stipulations, the U.S. faces a future where by healthcare will undoubtedly be open to most of the previously not insured. The necessity of graduates from a healthcare school will dramatically increase, since the medical industry extends to a lot of more Americans. If you’ve ever contemplated a career in healthcare, now’s a good time to become proactive and enroll in healthcare school to acquire a post-secondary degree.

Healthcare job opportunities are generally privately and financially gratifying, making it possible for working specialists to make a living by supporting other folks in need of assistance. Commonly, really the only job opportunities you get without the minimal degree from a healthcare school are just administrative in nature. To illustrate, you may well be able to find work as a front desk staff in a doctor’s office. Although even a few of these positions call for a minimum of an associate’s degree, an authorized diploma, or certification. In summary if you would like to work in a healthcare occupation, you’ll need instruction that extends past secondary school.

Employment opportunities in healthcare grow with each degree of education finalized, but don’t be disheartened if earning a bachelor’s degree or maybe more is impractical in your case. Many areas that frequently call for a minimum of a bachelor’s degree continue to have prospects for folks who have a lower-level degree. If you wish to pursue a profession in nursing, by way of example, you’ll be able to work as an RN (Registered Nurse) by having an associate’s degree, an LPN (Licensed Practicing Nurse), or nurse’s aide if you finish an accepted certificate training program. By seeking any level of higher education from a healthcare school, an individual always has the option to accomplish a greater degree at a later time.

No matter what section of healthcare you’re interested in the most, a college degree received from a healthcare school will be your path towards a fulfilling career. Prior to selecting any academic program, it’s critical to carefully research all of your current options (Go Here). Nowadays, scholars are employing a range of different methods to learn and attain the experience they need to progress. To have success, you want to choose the method of program that best satisfies your own needs. Each student’s circumstances differ from his or her friends. Regardless of what your own personal needs and goals may be, education is actually the first step in the direction of a prosperous, life long career that you enjoy.

A Glimpse Into Taiwan Healthcare System And Medical Events 2013

Most of us know about the teardrop shaped island- Taiwan for its technological progress but there are many tourists that are not aware about its beauty, warmth and culture. It is a wonderful tourist destination and with the growth of medical tourism, it has become the most sought-after place for global tourists that come here for medical events in Taiwan. It truly a great place for travel and treatment.

Taiwan as a Medical Tourism Destination

Taiwan is truly a cultural retreat and has succeeded in promoting integration while maintaining its heritage and traditions. It is a great destination for people coming for treatment due to its superior quality and cost-effective medical treatment. No doubt Taiwan hospitals are known for state-of-art equipment and service which looks after the unique needs of the patient.

Healthcare in Taiwan is controlled and administered by the Department of Health of the Executive Yuan. In comparison to other developed economies, Taiwanese people are well-nourished but face number of health issues like heart disease and chronic obesity.

Taiwan Medical Event 2013

Speaking about medical events in Taiwan 2013, TAITRA or Taiwan External Trade Development Council is going to organize Taiwan Medicare 2013. It is a B2B exhibition which will focus on an array of innovative healthcare products like artificial joints, dental surgical treatments, artificial teeth, orthopedic surgical treatment and others. These products are sure to highlight the booming healthcare Industry of Taiwan.

Last year medical events in Taiwan became a huge hit among participants. In fact it also caught the attention of buyers around the world. There were about 1,200 overseas buyers in 63 nationalities. It managed to garner enough business in comparison to the event held in 2011. Again the events held by Medicare Taiwan 2013 have managed to show the same expectations.

Today there are number of events held in Asian countries and have earned their praises for their economic growth due to their progress in medical technology. Due to this it has become one of the preferred medical suppliers among manufacturers and buyers. This medical event is scheduled to be held from June 20, 2013 to June 23, 2013 at Taipei World Trade Center, Taipei, Taiwan.

Exhibition Areas of the Medical Event

Some of its exhibition areas are medical disposables and commodities, diagnostics, disinfection and sterilization equipment, biotechnology equipment and pharmaceuticals, laboratory, medical test and hospital equipment, surgical, dental and orthopedic equipment, medical services and publications, manufacturing equipment, parts, accessories and materials, rehabilitation equipment, mobility aids and healthcare products. Added to all these there are rehabilitation equipment, mobility aids and healthcare products.

The exhibition activities of medical events in Taiwan are in the series of forums and seminars which customized through one-to-one meeting, new product launch announcement and opening ceremony or press conference.

To conclude the medical facilities in Taiwan not only focus on serious disease but on number of affordable health examinations like cancer PET exams, general physicals, coronary artery exams and cranial spine exams.

Universal Healthcare The Pros And Cons

Universal Healthcare is being strongly considered in the United States. Universal Healthcare basically means that every citizen will be eligible for health coverage, regardless of their ability to pay for it. There are pros and cons of such a system.

First of all, let’s take a look at the pros of Universal Healthcare (also known as Socialized Medicine). The benefits are fairly obvious. If we cover each and every citizen with affordable or free health insurance, they will be able to maintain their health regardless of their income.

One major advantage of such as system is that it can literally save lives. People die in our country each day because they cannot afford healthcare. And that includes working Americans. That is a travesty! It’s heartbreaking that there are millions of people who are contributing tax dollars to our national economy who are not in turn given their most basic need: maintenance of their health.

It almost seems obvious that it’s time to take the cue from Canada and implement Universal Healthcare. Their citizens seem to be fairly happy with the system, and it has been saving lives there on a daily basis.

However, as is true with any system (no matter how good a system it is), no healthcare solution is without fault. There are some notable disadvantages to Universal Healthcare which are worth acknowledging.

One negative side effect to providing universal healthcare is that spreading something too thin causes it to lose its inherent value. If we try to spread out our healthcare, it is possible that the quality of care will go down. Why? Because the hospitals and doctors offices will have more patients to deal with!

Naturally, no doctor would deliberately decrease his or her quality of care. Unfortunately, however, if your patient count multiplies, it can be hard to keep up. This could be overcome by the increased funding from the government under a socialized system, since that could cover a boost in medical staffing.

The other disadvantage that could result from Universal Healthcare is a lack of availability of care, causing a decrease in access to healthcare for everyone, including those who could afford to pay for it. There could be waiting lists that could prevent people from getting the care they need.

At the end of the day, we have to decide if the few drawbacks are worth it, in order to help out our fellow Americans who cannot afford to have any care whatsoever.

Reasons Why Healthcare Public Relations Is Essential For Your Healthcare Business

Get Ahead Of The Competition
In this competitive world, Healthcare PR is a necessary component of any business related to the medical field. Whether its hospital public relations, a firm of doctors, or a business offering hospital quality equipment, a company must fight for a place in today’s competitive marketplace. Healthcare PR Agencies help a business to communicate, as well as push the public to recognize a medical firm as on par or even superior to its fellow competitors.

Healthcare PR Is Cost Efficient
Advertising is costly. These days it is difficult to know who that target audience is and which advertising will actually reach the intended audience. Public relations campaigns, on the other hand, deliberately reach out to all types of media. They also utilize the external and internal communication. Specialized PR firms seek to get a message to many different people in a variety of up and coming ways, such as blogs and social media, community outreach, advertisements both on and off line, and more.

Stop Controversy Before It Starts
When it comes to public image, business experts agree that the best defense is a good offense. Obviously no medical firm is perfect, and it is not enough to be ready to respond with the facts when the firm’s reputation is questioned. So to earn the good will of the community, hospital public relations agencies ensure that a firm is recognized for the good work that they do. Then, if a controversy arises, the healthcare business or hospital is not condemned by the public court of opinion via the media or potential customers. A health-related business needs to create public trust, and healthcare PR companies often make that happen.

Sustaining a Client Base
Last but not least, healthcare PR Agencies help healthcare businesses to create and maintain a large client base. Using unique techniques to reach the public at large, heatlhcare agencies will always keep the firms name in the mind of the public. Its just too easy to be forgotten, but a good public relations agency wont let your firm lose its client base.